Take the time when possible, to review their work and provide feedback to them shortly after the shoot. Make sure that their shooting style matches yours and they do the things necessary to mirror you at the field when you cannot be there. You do not want your freelancers to be like fish out of water when your client is used to having things done a certain way. The less willing they are prior to a shoot, the more obvious it will be that this is not one of your shooters.
You could be tempted to cut costs and use that little digital camera which you picked up at a yard sale, but you're going to need to hire a professional team if you don't want to look like a small town mom-and-pop thrift shop. Like all advertising, the quality of your video will represent the grade of your company. You don't need to come off as a heavily pixilated firm with crappy quality.
The challenges can be daunting if you are new to online business. Email marketing, web design, blogs, article writing, video production, search engine optimization, website hosting, and the list goes on! Why? Because the World Wide Web is evolving and so was the technology that runs it. You must be in it to win it.
Refresh your memory. After each section to refresh your memory to the next 12, stop. This will make it easier for you to remember and you will have the ability to project more confidently.
Do not forget that the second you get hired to perform work you immediately become a representative for this business. How you handle yourself will directly impact the achievement. So make sure you be on your best behavior and bring your"A" game even more so than when you're shooting for one of your own clients.
Consider the pop song or music video if you need help figuring out just how your movie should be. The majority of them are not more that 2-4 mins long. If check out here you want viewers to watch the whole video, you would emulate music producers as far as video length is concerned. People will not watch. Why? Because there is a storm of video that's constantly raging across folks and the internet are going to want to watch other stuff.
But, as print advertising? I believe that as time goes by, it will retain its importance. In fact, I believe it will become more segmented and targeted, as the media which thrive on it and contain it, will continue to be made to evolve.